While it might seem like you can just pick a name and start using it, there are some things to consider when choosing a brand name.
The first thing is that your business name should be easy to remember. You want people to be able to tell their friends about your company without having to explain what it does or how they can find you.
The second thing is that your brand name should be unique. You don’t want there to be any confusion about what you offer or who you are in the market. If someone hears your brand name and doesn’t know what it means, then they won’t be able to tell their friends about it either.
The third thing is that your brand name should be easy to spell. This makes it easier for people to find you on the internet and in other places where they may not know how to pronounce it but still need to type it out.
The fourth thing is that your brand name should be easy to pronounce. This makes it easier for people who are not familiar with your market or industry to remember how to say it and spell it correctly.
The fifth thing is that your brand name should reflect the values of your organization and what you stand for.
